BBC Highlights Growth in Weekday Rounds
A BBC documentary reporting on the changing working patterns of UK employees has highlighted a link with the increase in the amount of golf being played during the week.
The Panorama programme that was broadcast on 20th January 2025 focused on the societal changes of flexible working and its impact on lifestyles. In a feature at Brocket Hall, Hertfordshire the investigative series discussed how the volume of rounds played in the UK and Ireland have tripled since before the pandemic. According to data obtained by the BBC from The Revenue Club*, there has been a 350% increase in the volume of tee times booked in the working week.
It is suggested that golfers are using the change in working arrangements to spend more time on the course, with greater demand for tee times when many golf clubs have historically been quiet. An interview with a club member who flexi works from the venue, cited hybrid working arrangements as a benefit that can boost productivity while providing a better work life balance.
The programme goes on to discuss the merits of remote and office-based working, while some individuals question output and innovation from a disconnected workforce.
In other data provided by The Revenue Club, a 10% increase in afternoon play has shown that golfers are taking advantage of cost savings from less commuting or the ability to start earlier, to play more after work.
‘In the summer months particularly, we have seen a higher volume of tee time utilisation in the afternoons where members and visitors are making the most of their flexible working arrangements to hit the course.’ Said Rob Corcoran, Director at The Revenue Club.
‘The change in playing patterns highlights the importance for golf clubs to take a flexible approach to their pricing, while considering the additional needs of remote workers among their membership base.’
‘In the absence of daily social interactions at work, golf clubs have an excellent opportunity to provide the community that many people will want, which fits perfectly with the sense of belonging a golf club membership can offer.’
*The Revenue Club’s is a business growth agency that works with golf clubs to grow their online sales. Their data is compiled from a combination of 202 UK and Irish golf courses comprising private members clubs, proprietary owned venues, charitable incorporated organisations, and multi-course operators.
Click here to view the episode in full.
